Tony Corneto
Product Design Leader
Hi, I’m Tony. I lead design that drives business success.
With over 16 years of experience, I specialize in creating human-centered designs that align with business goals, leading teams to deliver impactful solutions.
Process
Human-Centered Design is the Mindset for the teams I lead
Design Thinking is the process that drives it
01
Empathize
Empathy isn't just a buzzword; it's the cornerstone of my design philosophy. I employ a multi-faceted approach to truly understand our users. From one-on-one user interviews to diving deep into analytics, I ensure that we're not just scratching the surface. My teams also make extensive use of empathy maps and user personas, which serve as living, breathing documents that guide our design decisions.
01
Empathize
Empathy isn't just a buzzword; it's the cornerstone of my design philosophy. I employ a multi-faceted approach to truly understand our users. From one-on-one user interviews to diving deep into analytics, I ensure that we're not just scratching the surface. My teams also make extensive use of empathy maps and user personas, which serve as living, breathing documents that guide our design decisions.
02
Define
Defining the problem is where the rubber meets the road. I'm a big fan of customer journey mapping and "5 Whys" analysis to peel back the layers of any issue. My teams and I often engage in problem-reframing workshops and use a problem prioritization matrix to ensure we're tackling the most impactful issues first. This isn't just about identifying problems; it's about setting the stage for meaningful solutions.
02
Define
Defining the problem is where the rubber meets the road. I'm a big fan of customer journey mapping and "5 Whys" analysis to peel back the layers of any issue. My teams and I often engage in problem-reframing workshops and use a problem prioritization matrix to ensure we're tackling the most impactful issues first. This isn't just about identifying problems; it's about setting the stage for meaningful solutions.
03
Ideate
Ideation is where the fun really begins. I encourage techniques like Worst Possible Idea and SCAMPER to get the creative juices flowing. We also use Bodystorming and Crazy 8s for rapid-fire ideation. The goal? To generate a plethora of ideas and then refine them into actionable solutions.
03
Ideate
Ideation is where the fun really begins. I encourage techniques like Worst Possible Idea and SCAMPER to get the creative juices flowing. We also use Bodystorming and Crazy 8s for rapid-fire ideation. The goal? To generate a plethora of ideas and then refine them into actionable solutions.
04
Prototype
Prototyping is where ideas take form. Whether it's quick paper sketches or high-fidelity prototypes in Figma, the focus is on rapid iteration. I'm also a fan of using Marvel and Axure for more complex interactions. The key is to fail fast, learn quickly, and iterate.
04
Prototype
Prototyping is where ideas take form. Whether it's quick paper sketches or high-fidelity prototypes in Figma, the focus is on rapid iteration. I'm also a fan of using Marvel and Axure for more complex interactions. The key is to fail fast, learn quickly, and iterate.
05
Test
Testing is more than just a final hurdle. I insist on identifying key metrics before any testing begins. We use task-based user scenarios and record sessions to capture both quantitative and qualitative data. Post-testing, we distill this data into affinity maps and insights reports, which are then presented to stakeholders to align on next steps.
05
Test
Testing is more than just a final hurdle. I insist on identifying key metrics before any testing begins. We use task-based user scenarios and record sessions to capture both quantitative and qualitative data. Post-testing, we distill this data into affinity maps and insights reports, which are then presented to stakeholders to align on next steps.
Colleagues
What colleagues are saying
What colleagues are saying
What colleagues are saying
Nick Emanuel
Senior Director, Product Management
"Tony creates superbly engaged teams, hires great people, and drives business success. He mentors through complex projects, builds strong relationships, and delivers pragmatic, elegant solutions."
Mark Jenkins
Senior Design Manager
“Tony is a kind, empathetic leader who prioritizes his team. A strong communicator and mentor, he supports, guides, and delivers value with authenticity.”
Courtney Bregar
Lead Product Designer
“Tony is a transparent, empathetic leader who aligns design with strategy. A strong advocate for design, he educates teams, fosters collaboration, and keeps morale high with his engaging leadership.”
Nick Emanuel
Senior Director, Product Management
"Tony creates superbly engaged teams, hires great people, and drives business success. He mentors through complex projects, builds strong relationships, and delivers pragmatic, elegant solutions."
Mark Jenkins
Senior Design Manager
“Tony is a kind, empathetic leader who prioritizes his team. A strong communicator and mentor, he supports, guides, and delivers value with authenticity.”
Courtney Bregar
Lead Product Designer
“Tony is a transparent, empathetic leader who aligns design with strategy. A strong advocate for design, he educates teams, fosters collaboration, and keeps morale high with his engaging leadership.”
Nick Emanuel
Senior Director, Product Management
"Tony creates superbly engaged teams, hires great people, and drives business success. He mentors through complex projects, builds strong relationships, and delivers pragmatic, elegant solutions."
Mark Jenkins
Senior Design Manager
“Tony is a kind, empathetic leader who prioritizes his team. A strong communicator and mentor, he supports, guides, and delivers value with authenticity.”
Courtney Bregar
Lead Product Designer
“Tony is a transparent, empathetic leader who aligns design with strategy. A strong advocate for design, he educates teams, fosters collaboration, and keeps morale high with his engaging leadership.”
Nick Emanuel
Senior Director, Product Management
"Tony creates superbly engaged teams, hires great people, and drives business success. He mentors through complex projects, builds strong relationships, and delivers pragmatic, elegant solutions."
Mark Jenkins
Senior Design Manager
“Tony is a kind, empathetic leader who prioritizes his team. A strong communicator and mentor, he supports, guides, and delivers value with authenticity.”
Courtney Bregar
Lead Product Designer
“Tony is a transparent, empathetic leader who aligns design with strategy. A strong advocate for design, he educates teams, fosters collaboration, and keeps morale high with his engaging leadership.”
Josh Mason
Vice President of Engineering
“Tony blends UX expertise with deep technical knowledge, bridging design and development. A compelling speaker and problem-solver, he creates impactful designs with real-world implementation in mind.”
Todd Whitaker
Senior Director, Product Management
“Tony’s infectious energy, pragmatism, and expertise make him a top design leader. A trusted partner, he crafts elegant solutions and drives collaboration effortlessly.”
Mike Finch
Senior Product Designer
“Tony is an inspirational design leader who champions team growth. His deep expertise in Human-Centered Design and engineering makes him an invaluable asset to any team.”
Josh Mason
Vice President of Engineering
“Tony blends UX expertise with deep technical knowledge, bridging design and development. A compelling speaker and problem-solver, he creates impactful designs with real-world implementation in mind.”
Todd Whitaker
Senior Director, Product Management
“Tony’s infectious energy, pragmatism, and expertise make him a top design leader. A trusted partner, he crafts elegant solutions and drives collaboration effortlessly.”
Mike Finch
Senior Product Designer
“Tony is an inspirational design leader who champions team growth. His deep expertise in Human-Centered Design and engineering makes him an invaluable asset to any team.”
Josh Mason
Vice President of Engineering
“Tony blends UX expertise with deep technical knowledge, bridging design and development. A compelling speaker and problem-solver, he creates impactful designs with real-world implementation in mind.”
Todd Whitaker
Senior Director, Product Management
“Tony’s infectious energy, pragmatism, and expertise make him a top design leader. A trusted partner, he crafts elegant solutions and drives collaboration effortlessly.”
Mike Finch
Senior Product Designer
“Tony is an inspirational design leader who champions team growth. His deep expertise in Human-Centered Design and engineering makes him an invaluable asset to any team.”
Josh Mason
Vice President of Engineering
“Tony blends UX expertise with deep technical knowledge, bridging design and development. A compelling speaker and problem-solver, he creates impactful designs with real-world implementation in mind.”
Todd Whitaker
Senior Director, Product Management
“Tony’s infectious energy, pragmatism, and expertise make him a top design leader. A trusted partner, he crafts elegant solutions and drives collaboration effortlessly.”
Mike Finch
Senior Product Designer
“Tony is an inspirational design leader who champions team growth. His deep expertise in Human-Centered Design and engineering makes him an invaluable asset to any team.”
FAQs
How do you ensure design contributes to business success?
What is your approach to leading and scaling design teams?
How do you integrate AI and automation into design strategy?
How do you balance user research with tight deadlines and business expectations?
How do you build a design‐led culture in a traditionally engineering‐led organization?
How do you ensure design contributes to business success?
What is your approach to leading and scaling design teams?
How do you integrate AI and automation into design strategy?
How do you balance user research with tight deadlines and business expectations?
How do you build a design‐led culture in a traditionally engineering‐led organization?
How do you ensure design contributes to business success?
What is your approach to leading and scaling design teams?
How do you integrate AI and automation into design strategy?
How do you balance user research with tight deadlines and business expectations?
How do you build a design‐led culture in a traditionally engineering‐led organization?
How do you ensure design contributes to business success?
What is your approach to leading and scaling design teams?
How do you integrate AI and automation into design strategy?
How do you balance user research with tight deadlines and business expectations?
How do you build a design‐led culture in a traditionally engineering‐led organization?
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm