Tony Corneto
Product Design Leader
About Tony Corneto
With over Sixteen years of experience in product design leadership, I specialize in creating user-centric digital experiences that drive business growth. My expertise spans human-centered design, strategic vision, and building high-performing teams that deliver innovative solutions. Having led design at companies like HackerOne, Operative, and CDK Global, I bring a blend of creativity, data-driven decision-making, and cross-functional collaboration to every project.
My passion lies in solving complex design challenges, scaling design systems, and aligning product strategies with business objectives. Whether refining enterprise platforms, implementing AI-driven workflows, or optimizing user experiences, I ensure that design plays a measurable role in business success.
Now, I’m looking for the next opportunity to lead design teams, shape impactful products, and create lasting value in a dynamic organization.
16+
16+
Years of experience
1
1
M.S. Degree Completed
5x
Team Growth
4
4
Led 12+ Member Teams
Experience
2024 – Present - Bellevue, WA
Intelliwav
Co-Founder & Principal
As Co-Founder of Intelliwav, we help businesses define and implement AI automation strategies, guiding them from high-level discussions about their AI goals to hands-on execution. My role spans strategy, design, and implementation—whether refining automation workflows, designing user experiences in Figma, or building out solutions in VS Studio and Cursor.AI.
2024 – Present - Bellevue, WA
Intelliwav
Co-Founder & Principal
As Co-Founder of Intelliwav, we help businesses define and implement AI automation strategies, guiding them from high-level discussions about their AI goals to hands-on execution. My role spans strategy, design, and implementation—whether refining automation workflows, designing user experiences in Figma, or building out solutions in VS Studio and Cursor.AI.
2024 – Present - Bellevue, WA
Intelliwav
Co-Founder & Principal
As Co-Founder of Intelliwav, we help businesses define and implement AI automation strategies, guiding them from high-level discussions about their AI goals to hands-on execution. My role spans strategy, design, and implementation—whether refining automation workflows, designing user experiences in Figma, or building out solutions in VS Studio and Cursor.AI.
2024 – Present - Bellevue, WA
Intelliwav
Co-Founder & Principal
As Co-Founder of Intelliwav, we help businesses define and implement AI automation strategies, guiding them from high-level discussions about their AI goals to hands-on execution. My role spans strategy, design, and implementation—whether refining automation workflows, designing user experiences in Figma, or building out solutions in VS Studio and Cursor.AI.
2022 – 2023 - San Francisco, CA
HackerOne
Head of Product Design
At HackerOne, I led the global product design team, expanding its capabilities to support rapid business growth. I implemented a new Design System that significantly improved consistency across the platform. Additionally, I led UX research initiatives at Live Hacking events, enhancing the user experience and driving engagement within the hacker community.
2022 – 2023 - San Francisco, CA
HackerOne
Head of Product Design
At HackerOne, I led the global product design team, expanding its capabilities to support rapid business growth. I implemented a new Design System that significantly improved consistency across the platform. Additionally, I led UX research initiatives at Live Hacking events, enhancing the user experience and driving engagement within the hacker community.
2022 – 2023 - San Francisco, CA
HackerOne
Head of Product Design
At HackerOne, I led the global product design team, expanding its capabilities to support rapid business growth. I implemented a new Design System that significantly improved consistency across the platform. Additionally, I led UX research initiatives at Live Hacking events, enhancing the user experience and driving engagement within the hacker community.
2022 – 2023 - San Francisco, CA
HackerOne
Head of Product Design
At HackerOne, I led the global product design team, expanding its capabilities to support rapid business growth. I implemented a new Design System that significantly improved consistency across the platform. Additionally, I led UX research initiatives at Live Hacking events, enhancing the user experience and driving engagement within the hacker community.
2021 – 2022 - New York, NY
Operative
Head of Product Design
As Head of Product Design at Operative, I directed design strategy for a global ad-tech platform, focusing on system scalability and data-driven decision-making. I overhauled the platform’s Design System to enhance consistency and accelerate feature development. Additionally, I introduced analytics tools to improve UX-driven product decisions and foster better collaboration across product and engineering teams.
2021 – 2022 - New York, NY
Operative
Head of Product Design
As Head of Product Design at Operative, I directed design strategy for a global ad-tech platform, focusing on system scalability and data-driven decision-making. I overhauled the platform’s Design System to enhance consistency and accelerate feature development. Additionally, I introduced analytics tools to improve UX-driven product decisions and foster better collaboration across product and engineering teams.
2021 – 2022 - New York, NY
Operative
Head of Product Design
As Head of Product Design at Operative, I directed design strategy for a global ad-tech platform, focusing on system scalability and data-driven decision-making. I overhauled the platform’s Design System to enhance consistency and accelerate feature development. Additionally, I introduced analytics tools to improve UX-driven product decisions and foster better collaboration across product and engineering teams.
2021 – 2022 - New York, NY
Operative
Head of Product Design
As Head of Product Design at Operative, I directed design strategy for a global ad-tech platform, focusing on system scalability and data-driven decision-making. I overhauled the platform’s Design System to enhance consistency and accelerate feature development. Additionally, I introduced analytics tools to improve UX-driven product decisions and foster better collaboration across product and engineering teams.
2018 – 2021 - Seattle, WA
CDK Global Inc
User Experience Design Manager
At CDK Global, I led user experience design strategy for a SaaS platform serving the automotive industry. My work focused on optimizing platform usability, improving customer engagement, and streamlining design processes across a large-scale B2B environment. I redesigned the CDK CMS platform to enhance usability and content delivery efficiency across thousands of automotive websites. Additionally, I implemented a structured user testing program that improved feature adoption and simplified onboarding for new clients
2018 – 2021 - Seattle, WA
CDK Global Inc
User Experience Design Manager
At CDK Global, I led user experience design strategy for a SaaS platform serving the automotive industry. My work focused on optimizing platform usability, improving customer engagement, and streamlining design processes across a large-scale B2B environment. I redesigned the CDK CMS platform to enhance usability and content delivery efficiency across thousands of automotive websites. Additionally, I implemented a structured user testing program that improved feature adoption and simplified onboarding for new clients
2018 – 2021 - Seattle, WA
CDK Global Inc
User Experience Design Manager
At CDK Global, I led user experience design strategy for a SaaS platform serving the automotive industry. My work focused on optimizing platform usability, improving customer engagement, and streamlining design processes across a large-scale B2B environment. I redesigned the CDK CMS platform to enhance usability and content delivery efficiency across thousands of automotive websites. Additionally, I implemented a structured user testing program that improved feature adoption and simplified onboarding for new clients
2018 – 2021 - Seattle, WA
CDK Global Inc
User Experience Design Manager
At CDK Global, I led user experience design strategy for a SaaS platform serving the automotive industry. My work focused on optimizing platform usability, improving customer engagement, and streamlining design processes across a large-scale B2B environment. I redesigned the CDK CMS platform to enhance usability and content delivery efficiency across thousands of automotive websites. Additionally, I implemented a structured user testing program that improved feature adoption and simplified onboarding for new clients
2008 – 2018 - Seattle, WA
Virtuoso Travel
Director of User Experience
As Director of User Experience at Virtuoso Travel, I led the design and implementation of key digital initiatives that enhanced the luxury travel experience. I developed Virtuoso’s first verified ratings and reviews system, designed the company’s first online booking platform, and drove efforts to optimize mobile usability. Additionally, I spearheaded a VR initiative to create immersive travel experiences, strengthening partnerships with luxury travel advisors
2008 – 2018 - Seattle, WA
Virtuoso Travel
Director of User Experience
As Director of User Experience at Virtuoso Travel, I led the design and implementation of key digital initiatives that enhanced the luxury travel experience. I developed Virtuoso’s first verified ratings and reviews system, designed the company’s first online booking platform, and drove efforts to optimize mobile usability. Additionally, I spearheaded a VR initiative to create immersive travel experiences, strengthening partnerships with luxury travel advisors
2008 – 2018 - Seattle, WA
Virtuoso Travel
Director of User Experience
As Director of User Experience at Virtuoso Travel, I led the design and implementation of key digital initiatives that enhanced the luxury travel experience. I developed Virtuoso’s first verified ratings and reviews system, designed the company’s first online booking platform, and drove efforts to optimize mobile usability. Additionally, I spearheaded a VR initiative to create immersive travel experiences, strengthening partnerships with luxury travel advisors
2008 – 2018 - Seattle, WA
Virtuoso Travel
Director of User Experience
As Director of User Experience at Virtuoso Travel, I led the design and implementation of key digital initiatives that enhanced the luxury travel experience. I developed Virtuoso’s first verified ratings and reviews system, designed the company’s first online booking platform, and drove efforts to optimize mobile usability. Additionally, I spearheaded a VR initiative to create immersive travel experiences, strengthening partnerships with luxury travel advisors
Leadership Strengths
01
Design & AI Strategy
01
Design & AI Strategy
02
Human-Centered Design
02
Human-Centered Design
03
Cross-Functional Leadership
03
Cross-Functional Leadership
Tools & Platforms
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
What I Bring to the Table
✔ Proven track record in leading high-performing design teams
✔ Expertise in AI, automation, and data-driven design
✔ Strong cross-functional collaboration with product & engineering
✔ Experience in SaaS, enterprise, B2B, and B2C products
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm
Corneto © 2025
5:48:35 pm